Thursday, December 5, 2019

Influence of Globalization in TQM

Question: Discuss about the Influence of Globalization in TQM. Answer: Introduction Obeidat, B.Y., Hashem, L., Alansari, I., Tarhini, A. and Al-Salti, Z., 2016. The effect of knowledge management uses on total quality management practices: A theoretical perspective. Journal of Management and strategy, 7(4), p.18.Globalization has lead to many changes in the business environment of almost all industries. Through globalization the market has become worldwide which made it very vast and diverse. Through this the organizations started growing internationally which enabled it to get customers, markets, workforce, and suppliers etc which are diverse. Before globalization the management has adopted the total quality management approach in order to enhance the quality of the product and service they provide. But while considering the globalized market this approach of TQM wont be applicable and the management needs to make some strategic changes so that a quality management is established in order to be competitive and also to be productive(Dhaafri and Swidi, 2016). This re port speaks about the impact that the globalization made on the TQM in organizations and the roles played by the stakeholders of the organization to maintain a quality management. Total Quality management The Total Quality management can be considered as a strategic approach adopted by the management of the organization in coordination with the employees so that a quality product and services can be delivered to the customers in order to achieve the customer loyalty and satisfaction. Quality of the product and services can be measured in terms of its durability, reliability etc. TQM enables the management to achieve this quality through continuous improvement and implementation of changes through proper feedback. Even though the TQM approach is structured by the senior management of the organization, it can be successfully implemented only through the joint effort of the employees, managers, staff members, customers, suppliers etc of the organization (Bayraktar and Ndubisi, 2014). The globalization of the business environment has enhanced the relevance of the TQM and its implementation in the work place. Traditionally the TQM is intended to meet the market standards of the industry and now TQM is intended to meet the international standards of quality in order to achieve the competitiveness and market place in the world market. The TQM approach is implemented primarily following four major steps Plan: During this phase the actual problems associated with quality performance or service are analyzed. The root cause of the existing problem is identified and the employees themselves engage in identifying the data which are relevant for solving the problem. Do: During this phase the solution which is relevant for solving the problem is identified. The efficiency of the solution and the strategies planned for problem solving is analyzed here. Check: A comparison analysis is performed for the efficiency of the strategies for achieving quality. Act: During this stage the strategies are implemented and the results are documented by the employees. Quality management Due to the emergence of globalization the number of competitors in an industry has become numerous. For example consider the mobile and telecom industry; there are many competitors in this industry like HTC, Samsung, and Apple etc. These all organizations are based on different markets but are the competitors in the global market. This high degree of competition resulted in considering the quality as the competitive factors. This critical situation formulated by the globalization has refined the standards of the Quality management so that it could meet the quality expectations of the vast target customers worldwide (Dunning, 2014). Some of the changes which the globalizations have introduced in the Quality management are mentioned below. Identification of the changes in the demands occurring in the global market so that the management can focus on continuous quality maintenance as per the expectations of the customers and changes happening (Stark, 2015). Ensuring superior quality in the products and services delivered by the organization so as to be competitive in the global market and meeting the global quality standards. The quality ensured, the product and service designed and developed should be as per the need and expectation of the each target market in the world. Then only TQM can be effectively implemented. Considering the demands of the different target markets and formulating TQM strategies. The need of attaining customer satisfaction and loyalty has been enhanced critically in order to achieve competitive advantage. The quality management tools like the TQM and six-sigma has the common goal to achieve maximum quality in the product or service they deliver. The competitive situation and the vast market generated by the globalization have contributed to the development of some quality management tools (Ekiz, Ozgurer and Sian, 2016). These tools enable the management and the employees to identify the quality issues and improve their performance to meet the global quality standards (Oakland, 2014). Some of those TQM tools or approaches are mentioned below. Check list Pareto chart The cause and effect diagram Histogram Scatter diagram Graph These tools enable the employees to identify the root cause of the problem and to generate strategy through which TQM can be achieved. Six Sigma and the TQM are the two main quality management approach adopted by the organizations so as to cope with the changes which has been introduced by the globalization. Even though these two tools are the effective quality management tools and are similar in their methodologies and procedures there are some slight difference between these two which has been highlighted here. The concept of six sigma is latest than the TQM and hence accepted by almost all organizations (Goetsch and Davis, 2014). Six-sigma focuses on making necessary changes or ensuring high quality but TQM focuses on meeting the existing quality standards. Six-sigma is a bit complicated than TQM. Six-sigma delivers a better and effective results than TQM The Role of Customers, managers, Employees, Organizational Culture, Business Partners and etc. on Coping with it. The customers play a vital role in the cusses and failure of the business. Hence it is necessary to identify and determine the needs and preferences of the customers so as to implement quality management effectively. Through getting feedbacks and responses from the customers, necessary changes which should be adopted can be identified. The managers are the decision makers and the responsible person for formulating QM strategies. They play an important role in coordinating the team members, providing necessary resources etc so that quality output can be achieved (Kurt and Zehir, 2016) The employees are the back bone of the organization. If each individual focus on identifying their own requirement to meet quality and take appropriate strategies then changes can be implemented effectively to achieve global quality standards. An organizational culture which provides the employees and the management to develop themselves, being proactive, respected, self responsible etc only can contribute to the achievement of quality management. An organizational culture with well defined code of conduct, organizational structure, effective communication etc can contribute to the employee development, employee motivation etc which adds value to the quality management and coping with the changes (Kern, 2014). The business partners also play a vital role in maintaining the quality management as per the global standards. Only if the business partners are ethically bound to the quality standards the global quality can be achieved. The knowledge, skills and abilities of the business partners will be shared to the organization to achieve the global quality. Conclusion Globalization has impacted the quality management in such a manner that the management had to make many strategic changes in the QM tools so that high degree of quality can be achieved. Through globalization quality is considered as the main factor for achieving competitiveness. This report speaks about the changes which the globalization has contributed to the quality management and its approaches (Obeidat, et al, 2016). It also speaks about the role played by the customers, managers, employees, organizational culture etc in order to maintain quality management. Reference Al-Dhaafri, H.S. and Al-Swidi, A., 2016. The impact of total quality management and entrepreneurial orientation on organizational performance, International Journal of Quality Reliability Management, 33(5), pp.597-614 Bayraktar, A. and Oly Ndubisi, N., 2014. The role of organizational mindfulness in firms globalization and global market performance, Journal of Research in Marketing and Entrepreneurship, 16(1), pp.26-46 Dunning, J.H., 2014. The Globalization of Business (Routledge Revivals): The Challenge of the 1990s. Routledge Ekiz, E.H., Ozgurer, G. and Sian, L.S., 2016. Investigating Total Quality Management: The Case of Small and Medium Size Enterprises in Northern Cyprus. Arabian Journal of Business and Management Review, 2016 Goetsch, D.L. and Davis, S.B., 2014. Quality management for organizational excellence, pearson. Kurt, A. and Zehir, C., 2016. The relationship between cost leadership strategy, total quality management applications and financial performance Kern, R., 2014. Introduction. In Dynamic Quality Management for Cloud Labor Services (pp. 3-7). Springer International Publishing. Oakland, J.S., 2014. Total quality management and operational excellence: text with cases. Routledge Stark, J., 2015. Product lifecycle management. In Product Lifecycle Management (pp. 1-29). Springer International Publishing.

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